The reviews are in and they make bleak reading for Westminster Council as its £2 million flagship Marble Arch Mound project has been brutally panned in the world’s press and has launched thousands of mocking online memes.
The Evening Standard was reporting that the Mound was being seen as ‘London’s Worst Attraction’. They also described it as a ‘Westminster folly’ that seemed like it had been ‘apparently designed by the organisers of Fyre Festival.’
Daily Telegraph mockingly declared ‘Behold the £2m ‘hill of rubble’ and in a write-up that must particularly stung the Council’s Conservative leadership the Telegraph’s leader page described the Mound as ‘A rather silly hillock’.
The story has now reached the United States with The New York Times writing that ‘Londoners were promised a hill with a view, they got a pile of scaffolding’ and the Associated Press describing it as a ‘molehill.’
The mound has been the butt of thousands of online jokes and memes comparing it to the Teletubby house and the graphics on retro video games. It has also become the subject of the latest work by collage artist and satirist Cold War Steve.
The council has so far only described the problems as ‘teething problems‘.
Cllr Geoff Barraclough, Shadow Cabinet Member for Business and Planning said “The Mound has become a national, and now international, joke in less than 24 hours with the Evening Standard describing it as ‘the worst visitor attraction in London’. This monument to municipal vanity has made a laughing-stock of Westminster’s leadership and brought the council into disrepute. Westminster Council owes its residents an immediate apology for wasting £2m of their money on this folly.”